Find the hoursyour business is losing.

Missed calls, lost orders, work that never gets billed. I set up phone answering, order and job tracking, and simple checklists for small businesses in Jacksonville, so calls get answered and finished work gets paid for.

Mike Coleman, founder of Counterline Ops. 21 years in IT.

No obligation, and you don’t pay until it’s delivered. Not ready for a full setup? Start with the AI receptionist.

Emma, your receptionist

Answered at 11:52 AM

Missed call in the lunch rush. Dana wants a birthday cake for Saturday. Call back after 3.

Texted to youExample

Job #318, finished 2:30 PM

Invoice sent$400

Example

Closing checklist, 9 of 9Maria, 6:31 PM. Example

21

years in IT

5

years building automations

30 min

free first call

$0

until it’s delivered and working

A painting of a small shop counter after closing: one lamp lit over the register, a spike of order slips, an open notebook and a phone, chairs up on the tables.

Most small-business owners work sixty to eighty hours a week on their craft. Then the second shift starts: reconciling orders, chasing checklists, typing slips into a spreadsheet after close. I set up the tools that end the second shift.

Any small business

If your business runs on some mix of texts, notebooks, spreadsheets and memory, I can help, whatever you do. Here are a few examples, and what replaces the mess.

Example photos, not clients. Don’t see your kind of business? I help that too.

Floured hands kneading dough on a wooden bench

Bakeries & specialty food

How it runs today: Custom orders come in by phone, text and Instagram, and end up on slips by the register.

What replaces it: Every order lands in one place, and the right person is alerted the moment it’s in.

The aisle of a neighborhood laundromat and dry cleaner under a ‘Thank you for your patronage’ sign

Laundromats & dry cleaners

How it runs today: Breakdowns tracked from memory. Pickup routes in one person’s head.

What replaces it: A machine log and pickup board, so you can see which washer keeps failing.

A rail of linen shirts beside a worn wooden counter with a notebook and phone in a small boutique

Independent retail & boutiques

How it runs today: Special orders split between a notebook and a group text.

What replaces it: A shared special-order board, with an alert when an order arrives.

Steam rising off the stock pots on a restaurant cook line

Quick-service food & franchise units

How it runs today: Checklists on a clipboard, filled in from memory at the end of the shift.

What replaces it: Timestamped checklists, with an alert when a check is missed.

A mechanic leaning into an engine bay in a repair shop

Auto repair, print shops & other service businesses

How it runs today: Jobs on a whiteboard, and finished work that never makes it onto an invoice.

What replaces it: Every job tracked from request to invoice, so finished work gets billed.

A landscaper in a cap trimming the edge of a lawn beside a flowering hedge

Lawn care, cleaning & other crews on the road

How it runs today: Quote requests on voicemail, the route on a whiteboard, and invoices written up on Sunday night.

What replaces it: Every stop checked off from the truck, so the day’s work is billed before the crew gets home.

Salons, pet groomers, something else?These are only examples. Tell me how your day runs on the free call.Book a free call

What I fix

One process at a time, the ones every business owner knows, on tools you likely already have.

  • Missed calls

    An AI receptionist answers when you and your staff can’t. It takes the message or the order and texts or emails you a summary, and anyone who hangs up gets a text back, so a busy rush doesn’t cost you a customer.

    Start with the phone.

    The AI receptionist on its own: $175 a month plus your own phone service, set up for you. Cancel anytime.

    See the price list
  • Follow-ups that slip

    A reminder before every appointment, a review request after the visit, and a check-in on every quote that goes quiet. Sent by text from your own business number, only to customers who said yes to texts.

  • Orders and special requests

    Calls, texts and walk-ins all land in one place, and the right person is alerted. Nothing lives on a slip by the register.

  • Jobs and billable work

    Simple forms track each job from request to done, so finished work gets billed and nothing falls through the cracks.

  • Checklists and shift handoffs

    Opening, closing and temperature checks on a phone, timestamped, with an alert when one is missed.

  • End-of-day numbers

    An owner dashboard: today’s calls, orders, sales and anything that needs you, on one screen, without typing anything up after close.

Tuesday, 6:42 PM

Closing checklist

  • Register countedMaria, 6:12 PM
  • Equipment off and cleanedDev, 6:20 PM
  • Back door lockedMaria, 6:31 PM
  • Today’s jobs marked doneDue 6:45 PM

Today’s jobs not updated. Owner alerted.

Example data

What you get at close.One summary of the day: what came in, what got handled, and anything that still needs you. No typing it up yourself.

  1. 130 minutes, free, phone or video

    Free call

    Walk me through a normal day, from opening to close. You leave knowing the biggest place your business loses time or money, whether you hire me or not.

  2. 2$1,500, paid on delivery

    Business walkthrough

    I shadow your workflow, map where things get dropped, and give you a written plan with fixed prices. You pay when the plan is in your hands, and if you go ahead with Business Setup, the $1,500 comes off its price.

  3. 33–6 weeks

    Business setup

    I set up your forms, checklists, alerts and an owner dashboard that shows your whole day on one screen, train your staff, and fix anything that isn’t right for 30 days after handover. You pay when it’s working, checked against the plan.

Price list

Flat rates. You’ll know the price before any work starts, and you don’t pay until it’s delivered and working.

AI Receptionist
Set up for you on a phone account in your own name: answers calls when you and your staff can’t, takes messages and simple orders, texts back anyone who hangs up, and texts or emails you a summary. The phone service bills you directly, usually about $50–$100 a month, and the number stays yours. My fee starts once it’s live. Month to month, cancel anytime. You don’t need a full setup to start here.
$175per month, plus your phone service
Business Walkthrough
Shadowing a shift or mapping your day, a review of your calls, texts, spreadsheets and paperwork, and a written plan with fixed prices.
$1,500one-time, paid on delivery, credited toward Business Setup
Business Setup
Order and job forms, staff checklists, automatic alerts, spreadsheets that fill themselves in, an owner dashboard that shows your whole day on one screen, the Follow-up Pack, hands-on staff training, and 30 days of fixes after handover.
$3,500–$4,500one-time, paid when it’s working
Follow-up Pack
Appointment reminders, a review request after each visit, and follow-ups on quotes that go quiet, sent by text from your own business number. Only to customers who said yes to texts, and anyone can reply STOP. Texts are billed by your phone service, usually about $10–$30 a month.
$750one-time, or included free with Business Setup
Monthly Support
Fixes when something stops working, new forms and changes as you grow, and a monthly look at your numbers with you.
$750–$1,250per month, optional
One-off Fix
For businesses not on Monthly Support. One flat price for each time you call me in to fix something.
$500per call, after the first 30 days

What you get, and what it runs on

The price is the design, the setup, the training and a local person to call. Not a software license.

  • A phone app for your staff and youOrder, job and checklist screens with your business’s name on them, built with Google AppSheet.
  • Alerts that find youA text or email the moment an order needs a deposit, a check is missed or a job isn’t invoiced.
  • A one-screen view of your dayA live dashboard of calls, orders and anything that needs you, built with Google Looker Studio.
  • Your own accountsIt all runs on your Google Workspace. No extra monthly software bill from me, and you own every piece.
  • Training and fixesI train your team on a real shift, and fix anything that isn’t right for 30 days after handover.

Want even more polished screens? I can build on Glide or Softr instead, with that subscription in your name.

A quick way to size it up

If paperwork after close takes you 2 hours a night, six nights a week, that’s 12 hours a week, or about 50 hours a month. Getting even half of that back is about 25 hours a month you can spend on the business, or at home.

Or count it in dollars: if one $400 job a week slips through without an invoice, that’s more than $20,000 a year.

An example to size up your own week, not a promised result.

Not sure where to start? The first call is free.

Book your free 30-min call
Mike Coleman at a café table with his laptop, talking with a business owner in an apron

Who you’ll work with

Counterline Ops gives everyday small businesses the kind of tools big companies take for granted. I find where your day leaks time, then set up simple forms, alerts and phone answering your staff will actually use.

I’m one local person, not a software company. I’m based in Jacksonville, come on site to shadow a shift and train your staff across Northeast Florida, and handle the rest remotely. I’m taking on my first Jacksonville clients now, so you’ll be working with me directly.

Mike Coleman

Founder, Counterline Ops

21 years in IT, across networking, help desk and production support. For the last 5, I’ve built automations that take repetitive, manual work off people’s plates, and kept the systems people depend on running.

I’m not a baker or a mechanic. I’m a systems person. You know your business; I find where it’s losing time and money, and fix it.

Call or text (904) 513-8572

Questions owners ask

Is the consult call actually free? What’s the catch?

Yes. It’s 30 minutes, by phone or video, with no obligation and no pitch deck. I ask how a normal day runs and tell you where I think time or money is slipping. If I’m not the right fit, I’ll say so.

When do I pay?

Only once the work is delivered. The first call is free. The walkthrough is paid when you have your written plan. Business Setup is paid when everything in that plan is working: we go through it together at handover, and payment is due within 7 days. Anything beyond the plan is quoted separately before I start.

What does the AI receptionist do?

It picks up when you and your staff can’t, like during a rush or after hours. It can answer common questions such as your hours, take a message or a simple order, and text or email you a summary. It doesn’t quote prices or diagnose problems: for those, it takes the caller’s details and tells them you’ll call back. You decide what it says, and I set it up and test it with you before it takes a real call.

What’s in the Follow-up Pack?

Three texts most businesses mean to send and don’t: a reminder before each appointment, so fewer people forget; a review request after the visit, with a link to your Google page; and a check-in a few days after a quote goes quiet. It’s included free with Business Setup, or $750 on its own if you only want the receptionist. It runs on your phone service, usually about $10–$30 a month in texts.

Will these texts annoy my customers?

They shouldn’t. Reminders only go to people who booked. Review requests and quote check-ins only go to customers who agreed to get texts, one or two messages at most, written in your business’s own voice, and anyone can reply STOP. You see and approve every message before it goes live.

Can’t I just buy one of these AI receptionist apps myself?

You can, for about $50 a month. What you’re paying me for is the setup, writing what it says for your business, testing it with you before it takes a real call, and having a local person to call when it gets something wrong.

Do I have to buy new software?

Usually not. I build on your own Google Workspace account: a phone app for your staff and you (made with Google AppSheet, which comes with most Workspace business plans), alerts, and a one-screen dashboard. No extra monthly software bill from me, and you own everything I build. If you want even more polished screens, I can build on Glide or Softr instead, with that subscription in your name. The AI receptionist runs on a phone service in your own name, usually about $50–$100 a month paid directly to them, plus my $175 a month.

I already have software for my business. Is this one more thing to fill in?

It shouldn’t be. I start from what you already use. If your software handles something well, I leave it alone and fix the gaps around it, like missed calls or work that never gets written up. Before you commit to anything, I’ll check how your system works and tell you plainly what I can connect to and what I can’t, so nobody ends up typing the same thing twice.

My staff aren’t tech people. Will they actually use it?

That’s the whole design goal. Each form or checklist takes seconds on a phone or a tablet by the register, and I train your team in person during a real shift.

Is this an app I have to install?

Your staff open a simple app on their phones, built for your business on your own Google account. Nothing to buy from an app store, and I don’t sell my own software. It’s set up around how your business already works, not the other way around.

What if something breaks after you hand it over?

Every setup includes 30 days of fixes after handover, at no charge. After that, fixes and changes are covered by the optional Monthly Support plan, or you can pay $500 each time you call me in for a fix.

How long does it take?

Most setups go live in 3–6 weeks after the walkthrough, depending on how many forms, checklists and alerts you need.

Will it work with my POS or QuickBooks?

In most cases, yes. I connect to the tools you already use where they allow it, and I confirm what’s possible before you commit to anything.

Do you work on-site or remotely?

Both. I’m based in Jacksonville and come on site to shadow a shift and train your staff across Northeast Florida. Everything else can happen remotely.

Find your business’s biggest time leak in 30 minutes.

Book a free call. You’ll leave knowing where orders, checklists or receipts are slipping through the cracks, whether or not you work with me.

What happens next

  1. 1Send the form. It takes about a minute.
  2. 2I reach out within one business day to set a time that works around your shifts.
  3. 3We talk for 30 minutes, by phone or video, about a normal day in your business. No pitch deck.

No obligation, no sales deck. If you continue, you pay only when it’s delivered.
We never sell or share your number. Privacy