Privacy

The short version

We never sell, rent or share your phone number or anything else you tell us with anyone for their marketing. We use it to answer you, set up the free call, and do the work you ask for.

What we collect

The booking form: your name, business, phone number, email if you give one, team size and what’s slowing you down.

Phone calls: calls to our number may be answered by Emma, Mike’s automated assistant. Those calls are recorded and transcribed so Mike gets your message, and Emma says so at the start of every call. The “Talk to Emma” button on this site works the same way and uses your microphone only while the call is on.

Text messages: if you text us, we keep the conversation so Mike can follow up.

Who handles it for us

A few services run these tools on our behalf and see your information only to do that job: Google (the sheet, email and calendar where requests land), Vapi and the AI model behind Emma (answering calls and texts), and our phone and texting provider. None of them may use it for their own marketing.

Text messages

Texting is opt-in. We only text people who texted us first or asked us to text them, and only about their request. How many messages you get depends on the conversation. Message and data rates may apply.

Reply STOP at any time to stop getting texts, or HELP for help. You can also call us.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Your consent to receive texts, and the record of it, is never shared with anyone.

Your business’s data

When we set up tools for your business, they run in your own accounts. Your customers’ and staff’s information stays yours, and we use it only to build, train and fix what you hired us for.

How long we keep it, and deleting it

We keep requests, call notes and texts as long as we need them to work with you. Ask, and we’ll delete what we have about you, except anything we’re required by law to keep.

Questions

Counterline Ops is based in Jacksonville, Florida. Call or text Mike at (904) 513-8572 with any question about your information. If this policy changes, the new version goes on this page with a new date.